Real people. Real business experience.
Pure Publishing isn't a faceless agency. It's a small, hands-on team led by someone who actually runs a business — so we understand exactly what you're up against.
Photo coming soon
Meet the Founder
Hi, I'm Jonny.
I started Pure Publishing because I saw too many small businesses being sold tools they didn't need, wrapped in jargon they didn't understand. I wanted to change that.
My background is a mix of technology and hands-on business. I've worked for a major technology retailer, helped people get to grips with tech as a private coach, and spent years as an electrical safety engineer. That combination means I understand both the technology and the people using it.
That experience is what drives everything we do. I've sat on both sides of the table — I know what it's like when someone throws technical language at you and expects you to keep up. That's why every AI solution we build is explained in plain English, designed around your business, and built to genuinely make your life easier.
Businesses like Ridgeway Auto Refinishers here in Hastings already trust us to build their tools. Whether it's an AI-powered estimating system, a customer chatbot, or a brand new website — we treat every project like it's our own.
I'm based in St Leonards-on-Sea and I work with businesses anywhere in the UK. If you want to have a chat, I'm always happy to grab a coffee and talk it through — no pressure, no pitch.
— Jonny Relf, Founder
What We Stand For
The principles behind everything we build.
Plain English, Always
We never hide behind jargon. If we can't explain it simply, we haven't understood it well enough ourselves.
Built for Real Businesses
We don't build things that look good in a demo but fall apart in practice. Everything we create has to work in the real world — your world.
Honest and Transparent
No hidden fees, no lock-in contracts, no small print designed to catch you out. We tell you what things cost and what they do — upfront.
Always Improving
AI moves fast. We stay on top of it so you don't have to. Your tools get better over time, not worse.
How We Work
Small team. Big results.
We keep things simple on purpose. When you work with Pure Publishing, you're working directly with the person who builds your solution — not a salesperson, not an account manager, not a chatbot.
That means faster decisions, clearer communication, and a result that actually matches what you asked for. We're not trying to be the biggest agency in the room. We're trying to be the most useful one.
What you get
- Direct access to the person who builds your tools
- Honest advice — even if it means saying no
- Local, face-to-face meetings when you want them
- A partner who understands small business, not just tech
Let's Talk
Fancy a chat?
No agenda, no hard sell. Just a conversation about your business and whether AI could help. Kettle's always on.
Based in St Leonards-on-Sea, Hastings